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On-page search engine optimisation is the first step to any SEO strategy – it’s the simplest, easiest and most effective way to drive visitors to your site.

Do you need to fix your website? If you have a website which is not delivering the results you want, it is disappointing. After time spent crafting your message, writing website copy and making your site look great – the realisation that it is not really working for you in terms of delivering leads, sales or sign-ups is tough to take.

Small businesses generally don't have the free resources available to spend big on marketing. If you have any money to invest into your business, more often than not spending would be prioritised in areas like human resources, equipment or premises. Marketing spend is often viewed as a nice to have rather than an essential and can be the first thing to go when you want to cut costs.

There is a lot of myth and legend surrounding SEO practices, what they are and how they can help your website

It can be easy to neglect your business website. Especially if it is not something you tend to look at yourself terribly often. Small businesses in particular can really struggle to find the time to keep things up to date online.

Most businesses in 2019 have a website of one type or another. Whether it is a simple website in a brochure format, designed to provide information and contact details and little else or, at the other end of the spectrum, a full ecommerce website where you do most of your business - could it be working harder?

If you run a small or medium sized business, you may have yet to embrace the wonders of digital marketing – opting instead to focus on running your business!

A service based business needs to take a different approach to marketing to a product based business, especially B2B. When you have no physical product to sell, things become a bit trickier in some ways, especially when looking at digital channels.

In a slow or tricky market, when income may be affected, most businesses will look at their costs and make changes which may save some outgoings. Marketing budgets are often a soft target for times when income is reduced or sporadic.

When most people look for a local business - whether that is an estate agent, solicitor, or restaurant - the internet is their first port of call. If you want your business to be the one they find, then local SEO should be a part of your marketing strategy