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If you are starting to return to work following the easing of restrictions here in England, or anticipating getting back soon, there are some housekeeping jobs you can do to kick start your marketing again and hopefully get your website working harder for you.

Many businesses are starting to make a tentative return to trading after some weeks locked down - although, we all acknowledge it will still be some time before we return to normal, whatever that will mean in the future.

Here in the UK we are facing the prospect of at least a further 3 weeks of lockdown. That is keeping many of us away from our businesses and away from our customers.

You may be wondering how best to communicate with your customers through the current situation. Many businesses have had to adapt their trading model rapidly to suit a fast-moving situation, in an effort to continue to serve their customers.

Many of us are wondering how to get the tone right in our marketing communications during an unprecedented period of global crisis.

You may have noticed that there have been some updates with Google search which have impacted your search position since the new year. One of the main impacts which we have observed is with regard to the featured snippet...

It’s not a good feeling… You have spent time planning and executing a marketing campaign only to find that it falls flat, failing to provide the results you had hoped for.

Imagine you’ve just arrived in a new city and you’re looking to go out to get dinner. Having never visited before, you’re unsure where to go. How do you choose? Perhaps you follow the advice of a restaurant critic and visit somewhere that they’ve reviewed well. Maybe your friend has been to the city before and recommended somewhere else.

When you search for information online, the pieces of content that rank at the top of search engines are increasingly longer, larger, and more in depth than they used to be.

Every year, there are an increasing number of blogs proclaiming the death of keywords as an SEO tool. We’ve made the point ourselves on occasion, when talking about the importance of quality content. But, while it’s true that search engine algorithms have evolved so that stuffing keywords into the text no longer works, that doesn’t make keywords obsolete.