Content Marketing

Get
Fresh

Google sees fresh, up-to-date web content as high value.

Quality Control

Relevant keywords and quality content, rather than quantity

Keep it Regular

Websites updated regularly benefit from better SEO and more traffic

The importance of fresh website content

Adding fresh content to your website has become one of the most SEO positive activities you can undertake.

A good content strategy underpins all your other digital marketing efforts.

Whilst Google's exact search algorithm is a closely guarded secret, there are a number of things we know about ranking factors which point to content being one of the most valuable weapons in your SEO armoury.

It is also probably, for SME's at least, one of the most neglected and under-utilised forms of digital marketing. Updating your blog, even a couple of times a month can seem like a huge challenge, especially as you are likely to be concentrating on running your business!

Importance of fresh website content

Focus on search intent

Quality or Quantity

Informative website content - especially longer form content, is increasingly being prioritised in search results.

Research from SerpIQ on the top 10 search results for over 10,000 keywords showed that the first ranking Google search result has an average of over 2400 words, and the 10th ranked result has an average of just over 2000 words.

Content means keywords

For more on the benefits of longer form content see our blog post ‘The benefits of long-form content for SEO’

Time worth spending

Creating well written and properly researched content which has been written with your website visitor’s intention in mind takes a lot of time, especially if you are not a natural when it comes to writing. It is however, time worth spending.

According to Google’s own stats, 53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.

If you are able to offer potential customers the information they need to make their online purchase through your content, they are more likely to return to you when they are ready to make a purchase.

Content means keywords...

Website content should take into account the intention of the searcher in terms of the information it provides.

A web page which is useful and relevant to the searchers intent is likely to have a low bounce rate and a high dwell time – both indicators of the quality of the content. Another ranking factor which favours high quality content is page authority, specifically backlinks which are also seen as an endorsement.

Keywords on their own are becoming less relevant in terms of optimisation, Instead, it’s better to think of keywords as topics. Search engines now look beyond the words of the search and instead attempt to focus on the purpose behind them. When you write content with your website visitor’s objectives in mind, that content is likely to be rich in keywords and key phrases.

Outsourcing could be the answer

For many people, the idea of sitting down and writing a blog post or website editorial content is a nightmare.

prioritising content

Unfortunately, a fair percentage of businesses are still not on top of content creation and there are plenty of good reasons why a lot of companies struggle with it, lack of time, lack of skill and lack of inspiration being just a few.

There are also plenty of good reasons why, even if you don’t do anything else, you should be prioritising content in your online marketing!

Outsourcing could be the answer

Outsourcing is easier than you think

Outsourcing your content creation and copywriting to Rumble is easier than you think. We understand that your company has a unique voice and so part of our initial service is to take the time to get to know your business, and the people behind your business, then to understand your clients and your marketing goals.

Equally Importantly, we can adapt our services to work within your budget.

Free website health check

Whether you are looking to update your blog more regularly, provide industry based news and information, talk about new products or publish online 'magazine' style pages, we can help you to make the most of content and benefit from the SEO and lead generation potential that great content provides.

All we usually need to get started is a short discussion regarding topics and we can do the rest – including publishing the approved content direct to your website if needed.

The first step in understanding your website and identifying the gaps in current content provision is to complete an initial website SEO audit.

Free Website Health CheckFind out more about this

Content marketing guide download