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Tips for Christmas digital marketing on a budget

A look at keyword cannibalisation and how to avoid it. When it comes to your website getting noticed in search engine results – it all starts with keywords.

If you run a foot-fall business like a shop, restaurant, café or salon or a business which relies on local trade such as a solicitors or accountants office – you will definitely want your business to rank well in local searches.

The internet has been the driving force behind a huge revolution in the way which we all search for information and products, and it continues to evolve and expand with every passing day.

In Outliers, Malcolm Gladwell proposes the 10,000 hour rule, which claims that mastery of a skill is the result of 10,000 hours of practice. The primary reason for the greatness of successful individuals like Bill Gates or Paul McCartney isn’t the result of natural talent but practice, dedication, and hard work.

Online advertising via Google ads can be a really effective way of promoting your business. Advertising with Google is effective because it increases brand awareness, enables you to reach more customers and allows you to showcase your products in a highly targeted way whilst remaining in control of what you are spending.

The marketing industry loves an acronym, we often use acronyms like SEM, SEO, ROI, SERP, PPC, CTR, CPA when we are describing marketing terms. These are all pretty well-known phrases by now...

If you are getting involved in online marketing for the first time, you may be feeling unsure about the terminology which is commonly used to describe certain things.

After the recent few months of a near global business shutdown, here in the UK at least, many businesses are finally starting to re-open their doors to customers, with more to come in the next couple of weeks.